Groundbreaking YouTube initiative airs Ramadan shows
For the first time ever this Ramadan, millions of viewers around the world will be able to watch more than 50 premium Ramadan shows the same day they air on TV through a new dedicated YouTube channel.
A thoroughly modern tradition
Youtube.com/Ramadan will be a hub for all viewers to experience the Ramadan tradition of watching their favourite Arabic series. This innovative project is the first of its kind and is an indication of the momentum YouTube has generated as a destination for premium content.
The hub is the product of a joint venture between YouTube and Unilever, who collaborated with various media partners to feature the top Ramadan shows for users across the globe to enjoy.
“Unilever, Google and YouTube have a strong global relationship based on bringing digital innovations to the public. As such, we are delighted that two of the Arab world’s most loved Unilever food and beverage brands – Lipton and Knorr – will bring a great online viewing experience to millions of people during the holy month of Ramadan,” said David Porter, Media Director of Unilever middle east and north Africa, Turkey, Russia, Ukraine and Belarus.
Good for viewers, good for partners
Youtube.com/Ramadan will feature hundreds of episodes from Ramadan shows the day they are aired on TV for viewers to watch, comment on, like and share. Shows will be categorised so that users can browse by genre, network, title and popularity.
All episodes will be uploaded by their legal owners. This will help to combat online piracy as well as generate revenue for partners through advertising.
The Middle East and North Africa region is second in the world for the most viewed YouTube content, with an average of 167 million videos watched every day.