Unilever brands win at Cannes
Unilever won 13 awards at the cannes lions advertising festival 2010, all of which came from the Outdoor, Cyber and Film categories.
Scooping the prizes
Unilever won 13 awards at the Cannes Lions Advertising Festival 2010, all of which came from the Outdoor, Cyber and Film categories.
Axe continued its exceptional run claiming seven awards – one more than last year – including five bronze, one silver and one gold. The gold was for its edgy viral film ‘Cleans your balls’ in the US.
Work from Hellmann’s Ketchup proved popular with the judges, picking up three silvers for its eye-catching poster campaign in Chile.
In the Cyber category, Axe Hair won silver and bronze for an engaging rich media banner. There were also bronzes for the Axe Rise Shower Gel ‘Wake up and stay alert’ US campaign, Axe Le Transpirateur ‘advergame’ in France and the innovative ‘smile for ice cream’ machine from Wall’s.
In Film, Unilever picked up silvers for Skip Brazil’s ‘Black and White’ narrated cartoon and a high-energy Dove Men+Care ad in France. Axe Twist Deo in Argentina secured two bronzes with its ‘Arms’ and ‘Destiny’ TV spots.
Axe was Unilever’s most successful brand at the awards. Over the past five years, it has won 54 awards. That includes a staggering 23 in 2006 alone.
A prestigious honour
At the culmination of the week-long festival, the coveted Advertiser of the Year trophy was presented to Unilever for its consistently groundbreaking campaigns and inspiring marketing.
Unilever won its first Cannes Lion with Omo in 1961, and since then Unilever brands have gone on to win around 200 Lions, including the Media Grand Prix in 2002 for Magnum 7 Deadly Sins – Give In To It, and both the Cyber and Film Grand Prix in 2007 for the ground-breaking Dove Evolution ad.
In summing up this year’s achievements, Chief Marketing Officer Keith Weed said: “23 shortlists and 13 wins mark another great haul. To also be named Advertiser of the Year is the icing on the cake for which we should be justly proud. Cannes is really important for Unilever both in terms of recognition and exposure. Which is why this year has been truly special. Congratulations to all involved.”