Toggle Tìm kiếm

Lifebuoy brand logo

Lifebuoy

The number 1 germ protection soap in the world.

Lifebuoy is one of Unilever's oldest brands, a brand that was truly 'global' before the term 'global brand' was invented. Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK, to support people in their quest for better personal hygiene. Soon after launch, Lifebuoy soap travelled across the world, reaching countries such as India, where even today it is still the market leading brand.

About Lifebuoy

The desire to be clean, active and healthy is intrinsic to every one – irrespective of age or economic status. Lifebuoy understands this need and champions the cause for hygiene and health around the world. An inspiring vision for more hygienic, healthier and ultimately more vital communities is the driving force behind the Lifebuoy brand. To realise this vision, Lifebuoy looks to consistently innovate and provide accessible hygiene and health products to a wide variety of consumers.

The vision also commits the Lifebuoy brand team to visible action, inspiring projects that motivate consumers to improve their hygiene behaviour.

Lifebuoy products

The Lifebuoy brand has, since 1894, supported people in their quest for better personal hygiene. The classic red bar of Lifebuoy soap and its distinctive medicated carbolic smell was synonymous with cleanliness throughout the twentieth century.

Today, the Lifebuoy brand is more than the quintessential bar of red soap. With its multiple soap variants and specially designed body washes, Lifebuoy protects families from 10 infection causing germs. These, along with its range of liquid hand washes and hand sanitizers ensure daily hygiene and freshness for the entire family.

Lifebuoy saves lives

Consistent in Lifebuoy's 110+ year history has been its championing of health through hygiene. The brand's core promise of protection and a commitment to support life through unbeatable protection is at the heart of the brand name itself – Lifebuoy, the guarantee of protection when you are threatened.

For example, a 1930's campaign in the US was titled 'Clean hands help guard health', encouraging the use of Lifebuoy soap to kill the germs on hands that can cause health issues. A similar campaign continues today, with Lifebuoy hygiene education programmes ongoing in countries including India, Bangladesh, Pakistan, Sri Lanka, Indonesia and Vietnam.

Did you know

Lifebuoy has always played a role in times of crisis, helping to prevent the spread of germs and disease:

  • During the Blitz of London in 1940, Lifebuoy soap provided free emergency mobile washing facilities to Londoners. Lifebuoy vans were equipped with hot showers, soap and towel
  • In the aftermath of the Tsunami in Asia in December 2004, Lifebuoy bars were a key element in the relief packages distributed in Southern India, Sri Lanka and Indonesia to help prevent the spread of infectious diseases so endemic in the aftermath of such disasters
  • In 2005 over 200 000 bars of Lifebuoy soap were donated to UNICEF and the International Committee of the Red Cross to support their earthquake relief operations in Northern India and Pakistan

Lifebuoy in Viet Nam

  • In 2009, 1,000,000 bar soap Fund has been raised to keep our Country Healthier.
  • Up to 2013, Lifebuoy has donated more than 5 million bars of soap in health and hygiene improvement programs and epidemic prevention activities.
  • Lifebuoy has supported Ministry of Health in fighting against Flu & Hand-Foot-Mouth pandemic by spreading the habit washing hands with soap to fight germs.

Careline contact details

Argentina

Unilever Belgium N.V.
Humaniteitslaan/Boulevard de l’Humanité 292
1190 Brussel/Bruxelles
Belgium

Av. El Dorado No 69 B-45
7 Floor. Corporate Center building
Bogotá
Colombia

Foods
T: 018000 527517

Home & personal care
T: 018000 513130

Unilever Danmark A/S
Ørestads Boulevard 73
2300 København S

Unilever France S.A.
20 rue des Deux Gares,
92842 Rueil Malmaison Cedex

Unilever Deutschland  
GmbH
Konstantin Bark 
Am Strandkai 1
20457 Hamburg

+49(0)40-3493-3520
www.unilever.de

Hindustan Unilever Limited
Unilever House, B. D.
Sawant Marg
Chakala, Andheri (E)
Mumbai - 400 099

Unilever Japan Head Office
Nakameguro GT Tower (Reception 22F)
2-1-1
Kamimeguro, Meguro-ku
Tokyo
153-8578

Unilever Tea Kenya Limited

Kericho-Nakuru Road

P.O.Box 20 – 20200

Kericho, Kenya

Unilever (Malaysia)
Holdings SDN BHD
Level 33-35, Menara TM 
Jalan Pantai Baru
59200 Kuala Lumpur
PO BOX 11015 
50732 Kuala Lumpur
Malaysia  

Unilever N.V. Weena 455
PO Box 760 3000
DK Rotterdam
Netherlands

Martin Linges vei 25,

1364 Fornebu, Norge

Unilever Jeronimo Martins Lda.
Largo de Monterroio
Mascarenhas 1
1099-081 Lisboa
Portugal

Unilever de Puerto Rico
Professional Offices Park
997 San Roberto Street, Suite 7
San Juan, PR 0096

Unilever South Central Europe SA
Baneasa Business & Technology Park
42-44 Bucuresti-Ploiesti street
Building B
4th floor
District 1
013696 Bucharest
Romania

Công ty TNHH Quốc tế Unilever Việt Nam
Địa chỉ: A2-3, Khu công nghiệp Tây Bắc Củ Chi, Huyện Củ Chi, Tp Hồ Chí Minh
Điện thoại: (028) 3892024
Văn phòng đại diện: 156 Nguyễn Lương Bằng, Phường Tân Phú, Quận 7, Tp Hồ Chí Minh
Điện thoại: (028) 54135686

Back to top