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Close Up

Help youngster to be more confident to get closer.

Closeup was the first gel toothpaste that gives consumers the option to brush with transparent, shiny, bright coloured gel toothpaste. Closeup has truly been a challenger brand in the toothpaste market with the biggest achievement of carving out a distinct, differentiated segment.

Closeup - An inspiring brand for youth to confidence

While others offer cavity control and strong teeth, Closeup - gel format - offers the cosmetic benefits of superior fresh breath and white teeth and the inspiration for being confident. We know that when people have good breath, white teeth, they could be more confident to overcome challenges in life. Whether that be landing their dream job, getting the girl, getting the guy or getting closer to the person who matters the most to them. Hence, we've got a range of highly awesome toothpastes that offer all manner of results for stronger, whiter, healthier teeth and extra fresh breath.

Key fact:

  • Closeup is a premium brand with strong and youthful brand equity
  • Closeup is the 1st gel toothpaste in the world
  • Closeup is the first brand to bring Jang Dong Gun into TV commercial.
  • Closeup has organized many event for Youth like”Ngay hoi bang tuyet”, “Dem Valentine the ky”, Closeup Freshtival.

Careline contact details


Unilever Belgium N.V.
Humaniteitslaan/Boulevard de l’Humanité 292
1190 Brussel/Bruxelles

Av. El Dorado No 69 B-45
7 Floor. Corporate Center building

T: 018000 527517

Home & personal care
T: 018000 513130

Unilever Danmark A/S
Ørestads Boulevard 73
2300 København S

Unilever France S.A.
20 rue des Deux Gares,
92842 Rueil Malmaison Cedex

Unilever Deutschland  
Konstantin Bark 
Am Strandkai 1
20457 Hamburg


Hindustan Unilever Limited
Unilever House, B. D.
Sawant Marg
Chakala, Andheri (E)
Mumbai - 400 099

Unilever Japan Head Office
Nakameguro GT Tower (Reception 22F)
Kamimeguro, Meguro-ku

Unilever Tea Kenya Limited

Kericho-Nakuru Road

P.O.Box 20 – 20200

Kericho, Kenya

Unilever (Malaysia)
Holdings SDN BHD
Level 33-35, Menara TM 
Jalan Pantai Baru
59200 Kuala Lumpur
PO BOX 11015 
50732 Kuala Lumpur

Unilever N.V. Weena 455
PO Box 760 3000
DK Rotterdam

Martin Linges vei 25,

1364 Fornebu, Norge

Unilever Jeronimo Martins Lda.
Largo de Monterroio
Mascarenhas 1
1099-081 Lisboa

Unilever de Puerto Rico
Professional Offices Park
997 San Roberto Street, Suite 7
San Juan, PR 0096

Unilever South Central Europe SA
Baneasa Business & Technology Park
42-44 Bucuresti-Ploiesti street
Building B
4th floor
District 1
013696 Bucharest

Unilever Vietnam
156 Nguyen Luong Bang Avenue
Tan Phu Ward, District 7
Ho Chi Minh City

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