World Water Day 2016
On 21st – 22nd March 2016, Unilever Vietnam – Comfort brand with Comfort 1R cooperated with Department of Water resource management, Ministry of Natural resources and Environment (MONRE) to hold a chain of activities to celebrate World Water Day 2016 in Thanh Hoa province.
These activities included an indoor photo exhibition, music performance and talk show, and last but not least a national meeting which attracted 3,500 representatives from central leadership to local officials, students, and numerous media agencies.
This year under the theme “Water and jobs” for World Water Day, Unilever Vietnam – Comfort brand continued to put great effort to create positive behavior changes towards water saving by joining the talk show in music performance and setting up Comfort 1R booth at the national meeting. This is a part of Comfort’s contribution to Unilever Vietnam Sustainable Living Plan to reduce environment footprint.
During the talk show, Comfort Water ambassador and winner of Water summer contest 2015 shared with the audiences about the journey that Comfort accompanied them to achieve. Since 2013, Unilever Vietnam – Comfort brand together with MONRE established “1 billion m3 water” Saving fund, aiming at changing water usage and behavior of the community. After 3 years, the fund received over 278,000 pledges as commitment to change water saving behavior and this number is still rising daily.
At the national meeting, Comfort 1R booth attracted great attention from representatives. The audiences had a chance to pledge and sign in Comfort corner to save water, interact with Comfort Water ambassadors and received gifts from Comfort brand. After the meeting, Comfort 1R booth received around 1,000 new pledges.
In 2016, Unilever Vietnam – Comfort brand and MONRE will implement more activities with bigger impact, namely Water van project that will bring clean water to rural areas that suffers from water scarcity, and activations that educate rural Vietnamese about water saving. Based on the long term partnership with MONRE and Vietnam Women Union, Unilever Vietnam – Comfort brand plans to activate water saving education sessions in 10 provinces across the country, targeting to reach 14,000 direct beneficiaries including both moms and kids in rural areas.