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Pond's Cream was invented in the United States as a medicine by scientist Theron T. Pond in 1846. Mr. Pond extracted a healing tea from witch hazel, with which he discovered he could heal small cuts and other ailments. Soon after, the product would be known as Pond's Extract.

Pond's first campaign

By 1910, Pond's was a well established brand among Americans. Concentrating mostly on their vanishing cream, the Pond's company began an ad campaign that would become notorious because of the celebrities involved in it. "Pond's Healing" took a back seat to "Pond's Vanishing Cream", as "Pond's Healing" and "Pond's Cold Cream" would be announced in small print under the "Pond's Vanishing Cream" advertisements.

By 1914, mentions of "Pond's Healing" were taken off the ads, and the Pond's company began to advertise "Pond's Vanishing Cream" and "Pond's Cold Cream" together, making sure to explain each cream's different purposes on the new ads. One particular ad line read "Every normal skin needs these two creams".

As a result of the new campaign, "Pond's Vanishing Cream" had a 60% increase in sales during 1915, and "Pond's Cold Cream" had a 27% increase.

Innovations

Because Pond’s aims to further meet the needs of women, it has taken a new lease on life and love with a 2008 reinvention. Pond’s, the leading innovator in all arenas of face care, now presents a totally new look and feel, and even better technology that’s researched and developed in the Pond’s Institute.

The beauty icon’s global rebirth translates to a completely fresh, revolutionary range of face care products that are specifically made for Asian women and that offer solutions for all skin types, breakthrough formulations, delicate perfumes, and attractive packaging.

The evolution of Pond’s is a true reflection of the modern Asian woman, who is confident, vibrantly happy, and dynamic. And in keeping with the times, Pond’s provides products for all face care needs, in every stage of a woman’s life, and even love.

From the classic cold cream, which was considered a cure-all way back in the day, Pond’s now offers various platforms such as oil control and acne solution for young women on the cusp of romantic discovery; skin lightening for those in search of true love; as well as products that provide the best-proven anti-aging technology for those who wish to renew sparks and rekindle passions.

Pond’s continues to deliver exactly what women long for: the gift of beauty that can bring romance into their lives.

Pond's flawless white

After pioneering skin lightening globally in the 1990s and after three years of extensive research at the Pond’s Institute, and testing with thousands of women in Asia, Pond’s presents Pond's Flawless White. Specially formulated for Asian skin, it is a range of products that visibly lightens and reduces dark spots and blemishes in just 7 days.

Pond’s Flawless White contains breakthrough VAO - B3, an active complex that works in all layers of the skin for maximum skin lightening performance that has never been achieved before. The new VAO - B3complex: the new Vitamin E, Allantoin, and optics powered B3 complex works harder on dark spots to deliver flawlessly radiant skin.

Pond's white beauty

Pond's White Beauty is a powerful skin lightening technology that combines Lycopene + Pro-Vitamin B3 in a formula that works to help replenish the skin’s depleted Lycopene levels. Its Triple UV protection provides optimum defense from the sun’s damaging rays. It also gently dilutes the accumulated melanin in the skin, helping give it a radiant pinkish-white glow as it lightens.

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