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Helping with healthy choices

Unilever in the UK sponsored the Change4Life Swapathon, a scheme helping people switch to healthy food choices.

Making nutritious brands more affordable

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Unilever in the UK has been helping consumers make healthier food choices. As part the UK government’s Change4Life initiative, Unilever took part in the Great Swapathon earlier this year, offering vouchers for discounts on Flora Light and Hellmann’s Lighter than Light Mayonnaise.

The Great Swapathon promotion launched in January 2011, seeking to show consumers how easy it can be to switch to healthy food choices. Five million voucher booklets containing £50 worth of discounts for a range of brands were distributed through a national newspaper and via Asda supermarkets.

Easy, healthy changes

Sarah Wilcher, Unilever Brand Manager for the UK and Ireland, explains: “The promotion was a great way to show consumers the healthy products Unilever has to offer, and the simple steps they can take to replace unhealthy options with healthy ones.

“We know that obesity is a critical issue in the UK, as well as globally,” Sarah adds. “Brands like Flora can play an important role in helping taking simple steps. For example replacing butter with a healthy spread alone is an easy way to reduce the amount of saturated fat you eat.”

Eat well, move more, live longer

Nutrition is one of the targets of Unilever’s ambitious Sustainable Living Plan, which maps out how we will reduce the environmental impact of our products, and help one billion people improve their health and well-being.

The Great Swapathon is just the latest involvement Unilever has had with the Change4Life programme. Previous activities have included highlighting the scheme at the 2009 Flora London Marathon. The same year our Flora brand also supported the Play4Life campaign with Asda, and much of our Fit Business activity (our programme for employee well-being) in the UK & Ireland has carried Change4Life endorsement.

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