Customer Development

Nearly 25,000 people use a Unilever product every second in virtually every country in the world; these products are bought from 11 million stores, run by 150,000 customers. These numbers will double when we achieve our company ambition.

Our Customer Development teams partner with customers to pioneer new products, categories and concepts.

Focusing on shoppers

Whether in category management, developing and implementing brand/category solutions and activities, or account management focusing on turnover, profit and market share, a Customer Development role with us will see you providing leadership in shopper trends, habits and behaviours.

Execution mindset

We focus on ‘sales fundamentals’ – standards that measure our in-store performance. In partnership with retailers across the globe, we are focused on brilliant in-store execution of shopper-focused category plans.

Collaborating with customers

Our innovative approach to collaboration is consistently recognised by our customers. Customer Innovation and Insight Centres (CiiCs) promote collaboration by utilising our global experience and knowledge, along with leading-edge tools and methods.

Our Joint Business Planning provides customers with end-to-end solutions, from product innovation to in-store execution..

Growing sustainably with customers

  • Sustainability is at the heart of everything we do in Customer Development.
  • The Living Project, a collaboration between Walmart and Unilever, inspires shoppers with small actions they can take to live a better life, in a better world, without sacrificing time and money. The programme offers shoppers solutions to help them take small actions that make a big difference.
  • Through the Shakti programme, in India, we have expanded a direct distribution network of micro-entrepreneurs who sell our products in their small local shops, doubling their household income in the process while broadening Unilever’s reach at the same time.

"Working in customer development department has brought me a lot of challenges, winning in the market, developing a sustainable partnership with our distributors, growing distributors in culture, human resources, and finance management…i have continuously been growing day by day"

Phung Ha Tuyen, Senior Area Sales Manager

Brands around the world

Lady browsing Unilever products

We've won more employer awards this year than ever before. We're the biggest European FMCG in the world, and are rated #1 by Climate Counts for our sustainability initiatives.

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