Creating a balance
Sustainable development is about creating a balance between the economic, environmental and social aspects of our business.
We're committed to contributing to sustainable development, partly because we view it as a commercial imperative. After all, we will only be able to maximise shareholder value and prosper in the long term if we operate in a more sustainable way.
We use an approach called lifecycle analysis to assess the environmental impact of our products and business activities. This enables us to analyse our impacts and concentrate on the areas where we can make the greatest contribution.
Many of the issues we face are outside our direct control – either at the beginning of the supply chain (at the raw materials/input stage) or at the end (final, manufactured products stage). So our sustainability initiatives focus on three areas where we can make a measurable contribution.
