Lux brings out the star in you
Everything about Lux, from the look and feel of the products and packaging to the fragrances, is a delight to the senses. In fact, Lux has been making waves since 1924, when it launched the world's first mass-market beauty soap in the US at a fraction of the cost of imported French soaps. Since then it has expanded into other areas, including shower gels, bath creams and hand creams, many with nourishing ingredients.
Glamorous & sensual
Throughout this time, Lux has been closely associated with many of the most glamorous and sensual women of the age. Marilyn Monroe, Demi Moore and Catherine Zeta-Jones are some of the stars who've appeared in our ads. Today, you'll encounter stars like the supermodel Giselle, but with a twist – a twist that underlines Lux's ability to bring out the star in you.
