Although it might sound strange for a leading laundry brand like Omo to say this, we believe, like you, that this type of dirt is good: it's an important part of a child's development.
Giving your kids freedom
More significantly, the idea that dirt is good isn't simply a catchphrase for Omo. It lies at the core of our brand, supported by patent-protected technology that gives your kids the freedom to get dirty, safe in the knowledge that Omo will remove those awkward stains. Our new effervescent, which cleans deep inside pockets, where kids often store their little discoveries, is just one example.
We believe that dirt is a valuable way to enrich our lives, both young and old, and it's obvious you agree - since we launched our 'Dirt is Good' Campaign the growth rate of Omo has increased to 5%.
Enabling everyone to realise their potential
To ensure that everyone, everywhere, can share in this initiative, we're investing heavily in developing a range of products to suits the pockets of all income groups. This has included launching affordable products in low-income regions such as Asia and Africa that not only offer the top-cleaning advantages of Omo, but also reduce the time, physical effort and amount of water needed to wash clothes by hand. In many countries, laundry has to be washed by hand, a laborious and time-consuming activity.
Did you know
- More than 300 000 children attended Omo's kid's festivals in HCMC and Hanoi in 2004 as part of Omo's Dirt is Good initiatives.
- More than 500 000 white clothes have been collected, washed and donated through Omo's “White Clothes Bright Clothes” Programme, 2002-2005.
- The only brand 80% of Washing machine manufacturers in Vietnam recommend is Omo.
Innovations
In 2004 Omo launched a new formulation which cleans out dirt even in hard to reach places. Omo is the expert to remove the toughest stains.
- Omo was the first to introduce washing machine detergents in Vietnam
- Omo Bleach, which promises to make the washing task lighter and simpler, holds the record for washing the largest T-shirt in the shortest period of time (currently for Vietnam only, international recognition through Guinness World Record is pending).
Key facts
- Largest brand in Vietnam
- Has around 60% share of the Vietnamese detergent market
- Most highly recognised brand in Vietnam, 2005 (ACN Omnibus)
- 98% of Vietnamese households have tried Omo at least once (TNS Consumer Panel)
- The brand is still only 10 years old in Vietnam.
From our range
