Lipton

Making a big splash in the global beverages market 

Lipton is one of the world's great refreshment brands, making a big splash in the global beverages market with tea-based drinks including leaf tea, infusions, ready-to-drink tea and other healthy, refreshing alternatives to soft drinks.

Yellow everywhere

Lipton is painting the world yellow with a marketing campaign that represents all that Lipton stands for — brightness, vitality and fun with natural goodness. 

Innovations

Lipton is growing fastest in ready-to-drink teas including the international Lipton Ice Tea range, the Lipton Brisk range in North America and a range of Lipton ready-to-drink teas in Asia which can be served hot or cold. Other recent flavour innovations cater to changing and adventurous tastes, for example green teas and the Lipton Fusion blends of iced tea and exotic fruit juice varieties.

Leaf tea remains a favourite in many markets and Lipton is making it tastier and easier to make with innovations including Lipton Pyramid tea bags that give the leaves more room to move and Lipton Cold Brew tea bags that allow iced tea to be freshly brewed in cold water in just five minutes.

Key facts

• Tea is the world's favourite beverage.
• Taken regularly, tea can help improve vascular function, combat fatigue, reduce cholesterol levels and increase feelings of vitality.
• Lipton is the world's leading brand of tea. Lipton is the global market leader in both leaf and ready-to-drink tea, with a global market share nearly three times larger than its nearest rival.
• Available in over 110 countries, Lipton is particularly popular in Europe, North America and the Middle East and parts of Asia.      

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