We, at Unilever, recognize that for you to stand out among the crowd you need to feel exceptionally bright and sparkling... and so do the clothes you wear. And thus Viso… because no other brand delivers on its promise of whiteness the way Viso does.
Viso was a privately owned detergent company born in 1961 and based in the southern part of Vietnam. The company that owned the Brand entered into a joint venture with Unilever in 1995. Over the years, it has come to play a significant role in our Laundry portfolio, with two strategic variants - Viso Lemon, which offers you great bright white value and Viso Bright White, which offers the premium whiteness. The recent migration in 2011 made Viso into a strong mid-tier brand, offering the superior whiteness with two variants. Viso, thus, is a local brand with a global Unilever positioning.