PROTECTING FAMILIES FOR NEARLY 100 YEARS
Available in 35 countries worldwide, from the Netherlands and India to the Philippines, VIM has a long history. In the 1920s it was sold door to door in the UK. Since entering Vietnam, the brand has owned the leading position in toilet cleaner segment and wholly dedicated itself to accomplish the mission of protecting the health of 22 million Vietnamese households from disease-causing germs.
SAY GOODBYE TO DISEASE - CAUSING GERMS
51% of bacteria in a house originates from the toilets. That is a big health problem for the family, considering that these microorganisms cause diseases like cholera, diarrhea and typhoid. All toilet cleaners having acid-based formulation available in the market recently only try to serve the single job of keeping a spotless clean toilet for consumers. Going beyond the normal mindset of just visible cleanliness,VIM is constantly developed to provide consumers with the most effective way to tackle the real problem they should be concerned about – toilet germs. Vim is a thick bleach toilet cleaner designed to cling to the toilet bowl surfaces, leaving them spackling clean and safe from germs. The innovative packaging – directable nozzle will deliver the powerful-formulated liquid in hard-to-reach places to destroy all dirt and kill all germs.
THE JOURNEY TO ACCOMPLISH THE HONOURABLE VISION OF PROTECTING 22 MILLION VIETNAMESE HOUSEHOLDS
Embracing the vision of protecting the health of 85 million Vietnamese people from toilet disease-causing germs and serving 22 million households in Vietnam with absolute germ-free toilet, Vim dares to challenge the current practice of using proxy only for the toilets as well as the well-known belief in the sufficiency of a “spotless clean” toilet in ensuring the whole family health. With the highest commitment, Vim has taken up the pioneer role to get the whole society involved.
In 2009, a program to call for donation to build hundreds of germ-free school toilets for Vietnamese students was raised, receiving the great support from the Ministry of Health and the Ministry of Education & Training. Consumers really had a chance to show their awareness and contribution. The result was outstanding: hygienic toilets for 200 schools all over Vietnam. Along with fund-raising campaign, VIM also raised public awareness and action to fight against the hidden enemies lurk in the toilet by engaging them in School connection program. 20,000 volunteers participated and 23,000 bottles of Vim were used and delivered to more than 3,000 primary and secondary schools with an aim to improve the hygiene of school toilets for kids.
All the programs strongly connects with the vision of Vim, which is getting more germ-free toilets. More and more inspiring and engaging activities will be in place in years to come, promising a higher level of hygienic standard of living for consumers, and paving the way to reach Vim’s ambition of protecting the health of 85 million Vietnamese consumers.
DID YOU KNOW
- VIM is the number one or two bleach in ten countries (Croatia, Greece, Hungary, India, Ireland, Netherlands, Philippines, Poland, South Africa and Vietnam).
- VIM is sold in 35 countries globally.
- There are more than €250 million sales of VIM every year.
- VIM is also sold as Domestos, Domex, Glorix, Klinex in other countries.
- Vim Vietnam has received Unilever Marketing Excellence Awards in 2 successive years 2007 – 2008 for “Best serving consumers”.