Rexona was originally created in Australia in 1908 by a pharmacist and his wife. Since then it has led the field by providing consumers with cutting-edge technology that’s been proven to deliver outstanding results.
Rexona won’t let you down. Thanks to the unique technology developed by Unilever scientists, which releases extra protection when you need it most, you can be certain Rexona will keep you feeling fresh all day.
Our research and development experts know that men and women have very different demands when it comes to deodorants. That’s why we’ve developed products to meet their individual needs.
Our proprietary body-responsive technology means Rexonacan sense when your body needs extra protection – and provide it on cue. In fact, Rexona scientists discovered that there’s a difference between the way your body produces sweat when you’re hot, and the way you start sweating when you’re stressed or anxious. Rexona is designed to deliver anti-perspirant protection on both counts.
WHAT MAKES REXONA TICK?
They happen every day. Those unexpected moments when the adrenalin starts to pump and the sweat starts to flow. With Rexona's unique body-responsive technology, which releases extra protection as you need it, you’ll know that your deodorant won't let you down. Better still, everyone can enjoy this peace of mind as Rexonais the only deodorant tailored to the needs of both sexes, with separate product ranges for each.
Unilever is the largest anti-perspirant and deodorant manufacturer in the world. The brand – Rexona has been launched in Vietnam since 2006 and also sold as Sure, Shield and Degree around the world – but whatever the name, it always carries the iconic ‘tick’ logo and to be developed to meet different demands for men and women, responding to your body to keep you feeling confident and cool for up to 48 hours.
World's largest deodorant in sales and market shares.
Number one position across more than half the world.
Proprietary body-responsive technology.
The only brand tailored to the individual needs of men and women.