A BRAND THAT KEEPS TO ITS CLINICALLY PROVEN PROMISES
To help you enjoy your own brand of beauty, Dove provides a wide range of cleansing and personal care products that makes a genuine difference to the condition and feel of your skin and hair. Now the world's top cleansing brand, Dove started its life in 1957 as a beauty soap bar that was clinically proven to be milder for dry, sensitive skin than other leading soaps: half of all women have dry skin.
BRINGING OUT YOUR REAL INNER
This promise remains at the heart of the brand and has been extended to a number of other products. It is also supported by the industry's longest-running medical program. Since the 1980s, for example, we've launched a moisturising body-wash, deodorants, body lotions, facial cleansers and shampoos and conditioners, giving you a comprehensive range of solutions to bring out your true inner beauty.
REAL RESULTS FOR REAL WOMEN
Our commitment to delivering real results is mirrored in our advertisements. For over 40 years, we've been using real women in our ads, without any re-touching. Our current campaign has been featured on over 25 major TV channels and in more than 800 articles in opinion leading newspapers from El Pais to Le Parisien, from The Sun to The Times, as well as in popular women's magazines.
Dove was officially introduced in Vietnam in 1996 with the brand’s famous skin cleansing product, Dove Cream Bar and Dove Shower Gel. To meet the growing needs of the Vietnam market, Dove hair care was introduced in 2000. With the brand’s expertise in hair care, Dove is able to provide Vietnamese women with a wide range of products meets the needs of the different types of hair. In 2009, Dove deodorant was introduced to the market.
Dove has been perceived as products that cares for real beauty. As such, Dove’s ground-breaking campaign for our new Dove Firming lotion features women of all shapes and sizes, is the latest example. This underlines our commitment to breaking down stereotypes and enabling you to celebrate your beauty.
DID YOU KNOW
Dove is a global prestigious brand with more than 50 years history and millions consumers in 80 countries.
Dove bar soap was first born in US 1957, promised that it wouldn’t dry their face the way that soap did. Through the 1960s, Dove’s advertising focused on the demonstrable difference between how Dove feels on your face, compared with soaps. With the successful launch, Dove has reached consumers in 55 countries within 4 years.
1995, Dove continuously has expanded its products range with hair care, facial foam and deodorant. Then, Dove has become the leading brand in total personal care that no other brand can make it.
DOVE CAMPAIGN FOR REAL BEAUTY
In 2005, Dove kicked off the Campaign For Real Beauty globally, which breasted a debate about “what is the definition of beauty?” The campaign launched creative advertisements that inspire women and society to think differently about what is defined as being beautiful.
Dove was successful in making women recognise that real beauty is more diverse and comes in different shapes and sizes.
INNOVATIONS
Let's trace back historical launching since the brand was established in Vietnam.
- 1996: Launched Dove Cream Bar and Shower Gel
- 2000: Launched Dove Shampoo and Hair Conditioner
- 2004: Launched variants for Dove shampoo and Hair conditioner
- 2005: Launched Campaign for real beauty and Innovation ranges of hair care for Dry and Damaged hair
- 2007: Launched Straight & Silky Hair care.
- 2008: Launched Hair fall variant
- 2009: New innovative formulation - Advanced Repairing Serum in Dove Hair care ranges.