CLOSE UP HISTORY
Close up has truly been a challenger brand in the toothpaste market with the biggest achievement of carving out a distinct, differentiated segment. When Close Up was launched in Vietnam in 1994, it was the first gel toothpaste that gives consumers the option to brush with transparent, shiny, bright coloured gel toothpaste.
CLOSE UP - AN INSPIRING BRAND FOR YOUTH TO CONFIDENCE
While others offer cavity control and strong teeth, Close up offers the cosmetic benefits of superior fresh breath and white teeth and the inspiration for being confident. This is based on the insight that when people have good breath, white teeth, they could be more confident to overcome challenges in life. Whether that be landing their dream job, getting the girl, getting the guy or getting closer to the person who matters the most to them.
We've got a range of highly awesome toothpastes that offer all manner of results for stronger, whiter, healthier teeth and extra fresh breath.
An intensely fresh and powerful gel toothpaste that will make teeth sparkle*. Its crystal frost formula helps whiten teeth and make each brush an extra strong blast of icy-cool freshness. So whatever the day may bring, start it with Crystal Frost and harness the ability to put out that icy cool vibe...whenever and wherever.
Fire Freeze marries a mad red gel which causes a distinct warming sensation, with a chilled blue gel bit that works to cool breath. In addition, active ingredients deal with awkward odour-causing bacteria to provide an even intensive cooling sensation in a most excellent fashion. Meaning you get some seriously long lasting freshness.
- Close Up is the leader in Vietnam Freshness Toothpaste market.
- Close Up is a premium brand with a strong and youthful brand equity.
Close Up has launched many successful and influential campaigns such as “Ngay Hoi Bang Tuyet” (Christmas Snowy Activation) in December 2005, “Tim Em Noi Dau”(The Love Quest) in January 2009, “Thanh Pho Thom Mat” (Fresh City Website) from January 2010, and "Dem Valentine The Ky" (The Century Valentine) in February 2011.