Sunsilk

Sunsilk is a brand of beauty for 20-something girls who tend to be extroverted and expressive. They always want to try new things and enjoy independence as well as recognition. Especially, having a soft and smooth hair is becoming their top of mind.

Solutions to everyday hair needs

Originally launched in the Netherlands in 1956, Sunsilk provides haircare solutions in 80 countries around the globe. It was recently relaunched throughout Europe, where it is now the fastest-growing major hair brand. Globally, it has grown consistently at more than 20% a year for the last three years.

Sunsilk acknowledges that your hair will tell your story

The 2008 witnessed an entire transformation of Sunsilk via Sunsilk whole-range re-launch by significantly upgrading the packaging and formulation.

Together with Ho Ngoc Ha, Madonna, Marilyn Monroe images – three famous women who have achieved great success in different fields, the current Sunsilk has addressed accurately 20-something girls’ psychology who are very trendy, dynamic and like to try new things.

Through the cohesive and insightful slogan “Life can’t wait”, Sunsilk made girls realize that changing their look can kick start their life and even a little zing in their look can put an extra spring in their next step.

Also, girls had a chance to share their revelation of the time they change their life, or their hair as well as their life motto in an interesting online contest which attracted more than 50.000 visits.

Sunsilk soft spell brings you amazingly soft hair

Last year 2009 has been regarded as a big successful year of Sunsilk with Caress campaign while millions of 20 something Vietnamese girls have been strongly convinced by new Sunsilk Soft and Smooth which can make them captivate people around like a spell.

Through a lot of on-ground activities across the country such as flower sliding test in all entertainment centres and industrial parks, “Soft spell comes to village” for rural girls, mini-events to chat with Ho Ngoc Ha, millions of girls have acknowledged the amazing softness of Sunsilk Soft & Smooth.

After having experienced Sunsilk soft spell, they had a chance to confess their soft and smooth hair in fabulous live-shows “Va em da yeu” taking place in 6 key cities across the country together with Ho Ngoc Ha singer, Sunsilk ambassador. More than 20,000 Vietnamese girls were attracted to join these splendid events.

Key facts

Available in 80 countries around the world.
Sales of more than 1 billion euros every year globally.

Recent awards

Also, in 2009, Sunsilk has been awarded honourable “Tin & Dung” certificate by Vietnam Economics Times thanks to consumers’ trust on high quality product and consumer service.

Innovations

1995: first entered in Vietnam with the launch of Bo Ket variant.
1998: launched SSK Clairol Herbal essence.
1999: launched “Fruitamine” with nourishing ingredients from fruit vitamins.
2000: launched Ginseng variant for strong and healthy hair and Anti-dandruff variant.
2004: launched Strong and Yoghurt variant.
2005: launched Yellow variant.
2008: re-launched whole range via a significant hardware upgrade in packaging and formulation.
2009: Fiona in supermarkets – limited edition & Soft and Smooth variant with a communication campaign.