Rexona

Rexona was originally created in Australia in 1908 by a pharmacist and his wife. Since then it has led the field by providing consumers with cutting-edge technology that’s been proven to deliver outstanding results.

What makes Rexona tick?

They happen every day. Those unexpected moments when the adrenalin starts to pump and the sweat starts to flow. With Rexona's unique body-responsive technology, which releases extra protection as you need it, you’ll know that your deodorant won't let you down. Better still, everyone can enjoy this peace of mind as Rexona is the only deodorant tailored to the needs of both sexes, with separate product ranges for each.

Moving forward

Now that we've established ourselves as a truly dual-gender brand with tailored solutions for men and women, we're extending our 'won't let you down' promise into other fields and markets. In Latin America and Europe, for example, we now offer Rexona Teens.

We're also exploiting our gender specificity by means of limited editions that refer to events or topics of main interest for both men and women.

A trusted partner

Pioneering bigger, better results

In addition to our proprietary body-responsive technology, we've also been the first company to introduce Rexona Crystal, a product that eliminates the unsightly white deposits on dark garments commonly associated with aerosols and sticks. Rexona is now present in Europe, North America and Latin America. And the revolutionary new Rexona for Men range addresses men's very particular physiological needs.

Our environmental impact

Our Rexona 40ml roll-on deodorant is one of the most environmentally friendly on the market. The moulding, assembly and packaging processes were streamlined and energy efficiency improved, with the resulting roll-on weighing an average 8% less. The new offering uses 1 000 tonnes less plastic a year than the old 50ml roll-on.

Affordable for everyone

We're enabling millions of people in low-income markets, such as Asia, to enjoy the brand's benefits via affordable mini-sticks, mini-roll-ons and sachets of deodorant lotions, supported by personal hygiene education programmes.