P/S

P/S keeps Vietnamese mouths fit and gives them the freedom to enjoy a better life.

P/S - Oral protect today for a better tomorrow

P/S has been a famous Vietnamese brand since 1975. It was originally a state company and joined the Unilever Oral Care Family in 1997. For 9 years up to now, P/S has been a flagship in the Vietnamese toothpaste market. P/S has an international standard with Unilever advanced technology recognized by the FDI – the World Dental Federation. P/S is the brand for the family, highly focused on social activities to improve Vietnamese oral health.

Innovations

1998, launched P/S Double Protection – which was re-launched in 2005 - superior anti-cavity with CaGP.

2000, launched P/S Salt - contains Sea Salt, helps prevent tooth decay and gum diseases.

2002, launched P/S Green Tea. This was the first ever Unilever introduced toothpaste produced with green tea essence.

2004, launched P/S Triple White, with 3 whitening ingredients NCC, Granules, Perlite for triple whitening action.

Key facts

Protect Vietnamese Smile (PVS)

Started in 1998
Coordinated with Ministry of Health and Ministry of Education.
This is an oral care education program with the objective of providing oral care and hygiene education to the Vietnamese community, especially children and women.
After 9 years, PVS has offered free dental check-ups and treatment for more than 2 million Vietnamese children and women.