Surf

Positioned as a value detergent brand which could help every woman in the world feel their daily laundry is not a big drama but a very delightful job, Surf itself is a very successful and well-known brand in Europe, South Africa and Asian market.

Coming to Viet Nam from October 2007, Surf is now very familiar amongst Vietnamese housewives, especially in rural areas, as a global detergent brand with affordable price which offers consumers not only basic benefit on cleanliness but also the great fragrance on the clean clothes.

A good product from Unilever Vietnam

Surf is an innovation from Unilever that challenges laundry conventions. We are confident to give consumers more than what they would expect out of a laundry detergent, we help brighten up their day.

In-depth knowledge of Vietnam rural consumers

We are all really connected with consumers for months, also live and be with consumers for days. Then we worked together in understanding the consumer and co-developed the mix.

A good capacity to reach consumer

Surf overwhelmed the market through its marketing strategy, social activities and trade execution, even initiated the indirect distribution to ensure Surf products are available in deep rural areas.

Consumer benefits

• Laundry Done Well:
  The sensorial experience underpins Surf’s functional credibility - it is because of this that a housewife can expect a good overall result.  And this great result is affirmed by a housewife’s senses, on the look, smell and feel of her laundry.

• Money Well Spent
  This is a reassurance to any housewife that she has made a smart choice with Surf and the sensorial laundry experience it offers. 

From our range