Sunlight

Sunlight was brightly founded in 1885. Since then, its “rays” have not stopped shining, and have still remained innovating constantly and evolving exponentially. The use of mostly natural components is the secret of its product’s unbeatable results for over a hundred years. Nowadays, it has become the most trustworthy dishwashing brand in many countries around the world.

Consumer Impact

As what is most important for most housewives or dishwashers, our mission is to keep the world’s meal-time healthier, cleaner, and more splendid.

The highly advanced technology allows Sunlight to provide the first dish washing liquid that brings to Vietnamese housewives the perfect solution for grease cutting. Thus, millions of Vietnamese housewives have chosen Sunlight as their must-have product.

With high enthusiasm and deep research, we promise to keep experimenting to develop new formulations which give housewives better solutions on grease eliminating.

The power of nature

The natural sense and sensitivity of lemon juice has been the key of Sunlight’s success. Such breakthrough has made history; and has been so engraved into worldwide population’s mind that the natural ingredient – lemon - is automatically seen as Sunlight.

Not only has Sunlight implement other natural ingredients such as green tea to respond to its customers’ need, but it has also initialized different processing patterns to minimise the chemical use in its products. The ultimate goal is to protect its precious global population’s health and fresh-as-lemon environment.

The Sunlight perfect combo for anti-grease and odour eliminating would be: a drop of magic “Lemon” that catalyzes the toughest grease removal in just one wipe; and an extra drop of “Green Tea” that terminates any unpleasant odour even on plastic.

Did you know

• Sunlight is sold in four continents. It is the leading hand dishwashing brand in twenty countries, and is available to more than 2 billion people around the world.Sunlight is sold in four continents. It is the leading hand dishwashing brand in twenty countries, and is available to more than 2 billion people around the world.
• All products are approved by The International Quality Control Standards.    

Innovations

In early 2005, we re-launched the Lemon variant from Sunlight Dish-wash. The product now offers exceptionally superior grease-cutting benefits to its consumers.

In late 2005, we re-launched the Green Tea variant from Sunlight Dish-wash. Understanding its consumers’ needs, the brand realized that users wanted stronger grease cutting and odour removal from dishes. The same thought was captured and translated into an efficient product containing the power of double green tea extracts and lemon juice, which are both known ingredients giving superior grease cutting and odour removal. The product efficacy is evident from the fact that Sunlight Green Tea is able to remove the toughest of grease stains and odour from even plastic ware, considered to be the toughest surface to remove grease from! 

Key facts

• Sunlight commands market leadership (in value) in both its operating categories, Dish-wash Liquid and Floor Care.
• Sunlight Floor care came into existence with the migration of the product range from the Vim brand. The migration has been successful with Sunlight Floor care, reaching market share levels of erstwhile Vim floor care.
• Sunlight dish-wash has a mammoth range of SKUs across its variants, each catering to the specific needs of a different set of consumers.     

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