Omo

Although it might sound strange to say this, we believe that Dirt is good: it's an important part of a child's development.

Give your children the freedom to learn & play

The idea that Dirt is good is not simply a catchphrase for Omo. It lies at the core of our brand, going consistently through all brand activities and innovations.

By never stop improving the products to remove more tough stains in a more efficient and easier way; we remove worries of parents about laundry, to let their children freely experience life through getting dirty.

We encourage children to ‘get dirty’

We do our own talk by always playing the active role in encouraging children development.

From 2005, OMO has bonded the long term partnership with MOET. According to this agreement to build a better learning environment for elementary children, each year, OMO invests in building nearly 40 international standard play-ground for schools all over Vietnam, and spends billions of dongs in other social activities. All for the best of the children!

Each traditional Lunar New Year is the time when OMO encourages children to learn and practice life values. In 2010 Tet, OMO has helped thousands of kids in Vietnam get dirty to plant their own flower pots sending to their loved ones. Seeing the children growing better everyday is rewarding for not only the parents, but also for OMO.

We are trying everyday for the better life of Vietnamese people

Since our first day back in 1995, through delivering the simplest and most efficient laundry, we are contributing to cleaner and happier Vietnamese lives. Putting consumers in the heart of our business, we work hard everyday to add more values to the products, serving more and more needs of consumers.

For the last 6 years, OMO is the familiar brand with students all over Vietnam. With our Free bus initiative, tens of thousands of students have had their chance to unite with their families at Tet.

The love of consumers for OMO is the highest recognition for what we have done. And our “Adding vitality to life” mission will not only stop there.

Did you know

OMO is the number 1 brand in detergent market. In every second, 4 packs of OMO are sold and OMO washes clothes of 44 millions Vietnamese people every day.
More than 500 000 white clothes have been collected, washed and donated through Omo's “White Clothes for Bright Futures” Program, 2002-2005.
Each year, OMO together with Unilever Vietnam Foundation spends more than half a million dollars for social activities.
OMO has now built 103 international standard playgrounds all over Vietnam.
Since 2004, OMO Tet has become one of the core activities in our business. Each year, OMO Tet has different theme and different activities, but they are all touching and meaningful.

Innovations

In 2004 Omo launched a new formulation which cleans out dirt even in hard to reach places. Omo is the expert to remove the toughest stains.

In 2003, Omo is the first brand to provide detergent for machine wash. Until now, OMO Matic has been recommended by 80% of washing machine manufacturers in Vietnam.
In 2004 Omo launched break - through formulation which cleans dirt even in hard-to-reach places.
In 2004, OMO launched Omo Bleach, which delivers safe bleach laundry.
In 2007, OMO Comfort with long lasting fragrant is introduced to consumers.
In 2009, with new enzyme formulation and super soaking technology, OMO can remove tougher stains more efficiently than ever before. OMO is now known to Vietnamese people as stain – removal expert.