Unilever Food Solutions introduces new brand identity and services that inspire chefs to satisfy their guests everyday
Ho Chi Minh City --- Unilever Food Solutions has officially launches its new logo and brand identity with the new global brand essence “Inspiration every day” in Vietnam in a press conference held on 2nd March 2011 at Unilever Food Solutions Culinary Studio in Unilever Homebase, District 7, Ho Chi Minh City. The new identity reflects a significant evolution in Unilever Food Solutions’ business. By using the iconic “U” in the logo, Unilever Food Solutions shows the unity and strength as part of Unilever, but at the same time has their own identity because the color is orange instead of blue. The orange color of the logo represents the energy and passion for the food industry, and expresses the new mission to “Inspire chefs and operators to satisfy their guests every day”.
With these changes, Unilever Food Solutions aims at raising the standards and encouraging the development in food service industry in Vietnam. This marks the most significant evolution of the company in the past 20 years because it is not only a change in logo, but also in the way of working and the services provided to chefs and operators worldwide. Your Guests service helps chefs to surprise their guests with new dishes, and delight them with better service. Your Guests provides an access to the latest research which gives insights into trends and changing tastes. Through Your Menu service, the professional team of chefs, nutritionists and marketing specialists of Unilever Food Solutions help chefs to strike a balance between keeping dinner healthy, happy and cost effective. Your Kitchen service helps chefs to run their kitchen more smoothly and profitably by sharing proven ideas from successful kitchens around the world. Your Kitchen is designed to improve kitchen management, enhance operational efficiency, and increase profits and margins. In other words, Unilever Food Solutions is helping chefs work smarter rather than harder.
Faithful to the motto “Chefs are at the heart of everything we do”, Unilever Food Solutions also takes this chance to introduce Chefmanship, the unique DNA of Unilever Food Solutions that enables the company to deliver inspiration every day to key customers: chefs and operators. Chefmanship is rooted in the principles of a successful kitchen: Creativity - to create tasty and nutritious dishes; Collaboration - the spirit of teamwork that helps to develop long-term relationship with the customers; Culinary Skill - to find new ways to do things better in the kitchen as well as in business; Commercialism - to ensure that professional ingredients and services are always designed to make a positive contribution to business success.
By the end of 2010, the total value of foodservice market in South East Asia is valued at €20 billion. Vietnam, Indonesia, Malaysia and Thailand are 4 of the fastest growing markets around the world. Unilever Food Solutions’ local partners in Vietnam consist of leading wholesalers, restaurants and hotels such as METRO, Pizza Hut, Sheraton, Park Hyatt, etc.
Mr. Prasith Preechachalieo, Managing Director of Unilever Food Solutions in Vietnam and Thailand, said: “Vietnam is one of our most important and strategic markets in South East Asia with plenty of growth potentials and opportunities. Therefore, building our new logo and brand identity is one of our key missions this year. We believe that, with this launch, Unilever Food Solutions will address better the needs of guests when provoking the passion and creativity inside every chef and operator to help them satisfy their customers every day.”